Saturday, 22 November 2014

SearchCap: Search Market Share Report, Google Keyword Planner Adds Conversion Estimates & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.


From Search Engine Land:

  • Google saw its share of the US search market drop slightly in October, while both Bing and Yahoo saw corresponding gains. That’s according to comScore’s October 2014 search engine rankings. ComScore estimates Google’s US market share at an even 67 percent for October, down from 67.3 percent in September. Yahoo was up the same 0.3 […]
  • The holidays are right around the corner, and columnist Rachel Lindteigen provides helpful advice for how local business can prepare.
  • In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. YouTube Double Decker Bus: Source: Google+ Jon Stewart At Reddit: Source: Google+ Matt Cutts Playing Werewolf: […]
  • Previously only available in the U.S., Bing Maps is now helping travelers around the world avoid traffic jams with its Clearflow technology. According to Bing, Clearflow can predict traffic on roads that do not include live traffic data. Traffic issues across the globe will now be marked with red lines as displayed in the image […]
  • Mir Rosenberg from the Bing Mobile Relevancy team posted some of the “factors at play” when it comes to how Bing determines mobile relevance and ranking in the mobile results. As you know, a couple weeks ago, Bing announced new mobile crawlers to help them discover and understand different forms of mobile content. Now, Bing […]
  • WiFi provider Aruba Networks used to offer retailers and others “blue-dot” indoor navigation using WiFi triangulation. However Apple’s recent decision in iOS 8 to randomize the iPhone’s MAC address changed all that — and may have effectively killed WiFi as an indoor location technology. Beyond this, WiFi is expensive and requires significant IT involvement. Beacons […]
  • Google announced today that conversion estimates have been added to the Keyword Planner tool in AdWords. Google will use an account’s historical conversion data, or users can enter their own conversion rates and conversion values to see how bid changes might impact metrics such as estimated conversion, conversion value, ROAS and Average CPA for mobile […]


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Search News From Around The Web:

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Article Source :http://searchengineland.com/searchcap-search-market-share-report-bing-maps-update-google-keyword-planner-adds-conversion-estimates-209467

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